Keywords:
Elegant, minimal, youth, feminine, feel good.

The brand identity I worked on movement, shapes & typography. I knew I wanted something with S and drawing it in waves motions and results is what I'm very happy with. The S reaching outside of the rounded square makes it also have layers, top layer and bottom layer. 
The outcome suits the keywords that I was focusing on in this project. The color choices with feminine, youth, minimal and elegance. Additionally its little playful but with elegance. 
Results I'm super happy with. 
See website images below.  
For the website I used Shopify & theme Cornerstone. I adjusted it as needed with little css codes to make it look even better for SkincareLab. Click on images to see it bigger. 

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